From Skincare Line To Successful Clinic

Spa & Clinic Feature

Amelia Goff, founder of Fresh Face Skin, turned her passion for holistic skincare into a thriving Melbourne brand by focusing on client needs, education, and high-quality, affordable products. Drawing from her experience as a dermal therapist, Amelia recognized the demand for effective, natural skincare and was determined to bridge the gap in the market. Starting with just three products, she has now grown Fresh Face Skin’s range to 14, catering to diverse skin concerns with a commitment to toxin-free, results-driven formulations.

In addition to her product line, Amelia expanded into hands-on treatments by opening Fresh Face Skin Salon. Here, she combined her passion for skincare and client education, helping clients understand their skin and how to care for it properly. Her business grew organically, starting from a single rented room to a full-scale clinic with a team of 14, serving over 5,000 clients. Word of mouth played a huge role in the clinic's early success, driven by the quality and authenticity Amelia brought to each client interaction.

Today, Amelia’s journey reflects a commitment to empowering others—both her team and her clients. She has built a brand centered on integrity and genuine results, proving that with the right mission and a clear vision, a skincare brand can thrive in a crowded market.
Article by: Taneesa Williamson