Amelia Goff, founder of Fresh Face Skin, turned her passion for accessible, natural skincare into one of Melbourne’s standout brands. Leveraging her expertise as a dermal therapist, she built a 14-product range and a successful salon known for its personal, results-focused approach. Through dedication to client education and quality, Amelia has created a trusted community that embodies her values and vision for effective skincare.

Amelia Goff founded Fresh Face Skin nine years ago to create a skincare range that delivers real results without the complexity. Drawing from her experience as a skin therapist, and her own struggles with acne, she developed a natural, toxin-free line using plant-based ingredients. A key feature is L22, a blend of oils that mimics youthful skin, improving sensitivity and moisture. Building on the success of her products, Amelia opened Fresh Face Skin Salon to offer holistic, results-driven treatments in a relaxing, self-care-focused environment.

Meet The Entrepreneur Feature: Amelia Goff

2023 finalists in the Australian Women’s Small Business Champion Awards

The Essence of Fresh Skin: A Journey Beyond Beauty
Beauty Biz Feature

Meet The Entrepreneur Behind The Cover Of The September 2023 Issue Of Sassy & Co: Amelia Goff